The license is the easy part
When owners ask what GoHighLevel costs, they usually mean the monthly subscription. That number is easy to find. The harder question is what it costs to get the platform actually working for your business: pipelines built, calendars connected, follow-ups written, and a website that sends leads into the system.
That second number is where most budgets go wrong, because it's paid in setup fees, in your own hours, or in leads lost while the system sits half-built.
The three parts of the bill
- The subscription — HighLevel's own plans are priced per month or per year and are built mainly for agencies. Check gohighlevel.com/pricing for current numbers.
- Setup — HighLevel itself sells a one-time done-for-you setup add-on, and independent agencies charge anything from a one-time fee to an ongoing monthly price.
- Your time — learning the builder, writing automations, importing contacts, and training staff. If you do it yourself, this is the biggest cost, and it never shows up on an invoice.
Questions to ask before you pay for setup
- Is the website included, or is it a separate project?
- Who writes the follow-up texts and emails — you or them?
- Is your team trained, live, or do you get videos?
- What happens after launch: is support included, and in which language?
- Is it month to month, or is there a contract?
How NewBiz 360 prices it
NewBiz 360 runs on HighLevel and folds setup into the monthly price. 360 Start is $97/month for one user; 360 Business is $297/month for up to five users, with an operations kickoff and two trainings. Both include done-for-you setup, a website, and bilingual support by call, text, or WhatsApp, and both are month to month. You can get started right away, then book your onboarding.
If you're comparing options, put every quote into the same three columns — subscription, setup, your time — and the real difference becomes obvious. Not sure which plan fits? That's what a NewBiz Growth Strategy Session is for.
Frequently asked questions
- Can I set up GoHighLevel myself?
- Yes. The platform is self-serve, but it's built for agencies, so expect a real learning curve before pipelines, calendars, and automations work together.
- Does NewBiz 360 charge a separate setup fee?
- No. Setup, the website, training, and support are included in the $97 or $297 monthly price, month to month.