Two tools, the same promise
HighLevel and Keap both sell the idea of one system for capturing leads, following up, and closing sales. On a feature checklist they can look similar. The differences that matter to a small business are who each one is built for, what it costs at your size, and who does the setup.
Who each one is built for
Keap markets itself directly to small businesses and positions itself as an alternative to HubSpot. HighLevel's own plans are built mainly for agencies, which then set it up and resell it to the businesses they serve. That's why many owners use HighLevel through a partner rather than buying it direct.
Compare on these points, not on feature lists
- Price at your team size — check each vendor's current pricing page; plans and tiers change often.
- Setup — who builds your pipelines, calendars, and follow-ups, and is that included?
- Website — is one included, or do you need a separate provider?
- Support and training — live or self-serve, and in which languages?
- Commitment — monthly, annual, or contract?
Where NewBiz 360 fits
NewBiz 360 runs on HighLevel and does the setup for you: website, pipelines, calendars, follow-ups, and live training, with bilingual support by call, text, or WhatsApp. 360 Start is $97/month and 360 Business is $297/month for up to five users, month to month.
If you're weighing Keap against HighLevel, bring both quotes to a NewBiz Growth Strategy Session and we'll walk through what each would cost you in practice.
Frequently asked questions
- Is HighLevel or Keap cheaper?
- It depends on your team size and on whether setup is included. Compare each vendor's current pricing page and add setup and training costs before deciding.